A retail and media darling, Greek yogurt accounted for nearly half of all yogurt consumed in the U.S. by 2014. But here’s Greek yogurt’s little secret: not everyone likes it! A social audit of consumer conversations about yogurt found many complaining about the tart taste of Greek yogurt. For Stonyfield, the #1 brand of organic yogurt, it was time to stir it up. Enter Stonyfield Petite Crème, Greek yogurt’s new, creamy French cousin.
360PR invited consumers, starting with influential food media and bloggers, to #CheatonGreek and discover a new
The “morning after,” 360PR, accompanied by our Petite Crème cover model, delivered branded coolers of Petite Crème to editors, thanking them for a delicious first date. Meanwhile, a
The launch campaign prompted media, bloggers, retailers and consumers to say “
For more information contact 360PR+.