Putting a Fresh
Twist on Rubik’s
Rubik’s needed a fresh twist to appeal to a new generation. With deep experience in campaigns that activate today’s parents and kids, 360 successfully repositioned the classic toy as a 21st century skill builder, appealing to parents, while making the Cube cool and aspirational with tweens and teens.
360PR+ brought history and pop-culture together, with a hands-on VIP Rubik’s challenge for media and influencers at NYC’s Museum of Modern Art featuring inventor Erno Rubik as personal coach. We layered in a virtual event tutorial for influencers around the country, highlighting positive STEM benefits to drive blog and social posts, and creating word of mouth among families.
The campaign resulted in 400 Million earned impressions in just three months, reaching and cultivating the next generation of Cubers and their parents. PR led the marketing effort and helped Rubik’s products stand out during the all-important holiday season, resulting in a banner year for the brand.