what we do
360PR+ offers fully integrated thinking and execution, with expertise in:
- Brand Purpose
- Content Creation + Distribution
- Corporate Communications
- Digital Marketing
- Earned Media
- Experiential Events
- Executive Thought Leadership
- Influencer Marketing
- Issues Management
- Research + Measurement
- Social Media Strategy
our sectors:
- Adult Beverage
- Automotive
- Edtech
- Fashion + Beauty
- Financial Services
- Food + Beverage
- Franchise Businesses
- Health + Wellness
- Home & Garden
- Kids + Family
- Luxury Goods
- Media + Entertainment
- Mobility
- Outdoor + Recreation
- Pets
- Retail
- Technology
- Toys + Video Games
- Travel
Today’s stakeholders expect to know where companies and brands stand, how they are leading, how they are evolving and the reasons why. Those expectations call for a strategic, layered approach to communications, one that builds and leverages thought leadership, both at pivotal moments and as part of ongoing, frequent communications with customers, investors, employees and other stakeholders.
We believe brands have an opportunity to be the protagonist, serving as expert voice and as changemaker, adding value as they challenge the status quo. Done right, the net effect is to not just participate in important conversations, but to shape and lead them…to effectively set the agenda. Our close work spanning 20-plus years with C-suite executives and brand and communications leaders has advanced global businesses, helped them navigate transformative periods, and established a new generation of innovators.
Digital pervades everything we do at 360PR+. We recognize that, on any given day, most of us get most of our news, advice and entertainment while using digital devices. Today, we’re learning and shopping more on digital and social media platforms, too, and brands have a valuable role to play in this fast-evolving landscape. We can help.
At 360, our digital and creative teams work in lockstep, starting with insights that inform the content we create – content that is so good it draws a crowd organically. But we don’t stop there. We make the most of paid support to distribute and amplify content that reaches and engages the right audiences in the best of ways.
The 360PR+ MomSquad™ is our unique panel of parents who bring insight and reach to other mothers and fathers online and off. 360PR+ MomSquad members represent diverse perspectives and interests, with expertise in areas such as education, play, food and nutrition, fitness, green living, technology, travel and more.
MomSquad select services include:
- Ambassador Programs – Recruit MomSquad members for client ambassadors programs.
- Content Creation – Tap 360PR+ MomSquad members to create digital content that lives on a brand’s website or social channels.
- In-Home + Other Local Market Events – Enlist MomSquad members to host high-quality branded information sessions either in their home or in their community.
- Research – Qualitative research including online surveys, focus groups and in-home testing facilitated by a 360PR+ Parenting Practice member aimed at getting insights for brands.
- Seeding – Provide MomSquad members with product to seed to local offline networks.
- Spokespeople – Tap MomSquad members to serve as spokespeople for events or media opportunities.
- Social Activation – Enlist MomSquad member to host online event, create and share branded content, etc.
