opportunity

With a mission to help people see, look and feel better, Marchon is one of the world’s largest and most prolific eyewear companies. Marchon turned to 360 to put its portfolio of luxury sunglasses in all the right places – starting with the faces of the leading style-makers in the media, across social media, and on the runway.

approach

We showcased the full range of Marchon sunglasses – including designer frames by Ferragamo, Calvin Klein, DKNY, Kendra Scott, Lacoste, Paul Smith, Nike and others – at spring & fall try-on events for fashion and accessory editors, lifestyle influencers and stylists at Marchon’s Bryant Park showroom. We kept Marchon’s sun styles in front of media across the year, with the perfect frame for every moment – from Après ski and New York Fashion Week to the Met Gala, the coolest summer shades and more.

We celebrated the launch of the new Kendra Scott Eyewear with an in-store media event, partnered with Ferragamo to leverage their “New Renaissance” campaign, and hosted influencers for an unforgettable courtside experience at the Miami Open courtesy of Lacoste.

results

360 put Marchon’s portfolio of frames front and center with the tastemakers all year-long, delivering 14 billion media impressions annually, plus buzz across TikTok and Instagram for another 75+ million social impressions. Moreover, 90% of coverage included a link to Marchon’s Eyeconic.com, a partner brand site or retail partner, turning style inspiration into shoppable moments.

In addition to earning widespread coverage of Marchon’s sunglass portfolio,  we told a larger story about Marchon’s innovative design, with a feature in Fast Company coinciding with New York Climate Week and focusing on Marchon’s use of a plant-based material in place of plastic in its surf and ski collection for Dragon.