Making Netflix a Must-Stream for Families
opportunity
Netflix turned to 360PR+ to increase its appeal to Millennial women, specifically moms, raising awareness of Netflix as the new home for today’s families. We started with the launch of Ridley Jones, a series for preschoolers that emphasizes inclusivity, girl power and other problem-solving.
approach
360PR+ targeted entertainment, culture, LGBTQ+, multicultural and other journalists with a focus on key topics brought to life in the series. We conducted virtual media day with show creator and landed launch exclusive with The New York Times, followed by feature spread in The Hollywood Reporter, coverage in USA Today and elsewhere. 360PR+ hosted a virtual roundtable with top-tier parenting influencers and cast wider net with activation kits to micro-influencers to spur conversation about the new series.
results
360PR+ delivered a combination of well-placed feature stories coinciding with series’ launches and a constant presence for Netflix Kids shows tied to seasonal and other calendar moments, we’ve quickly elevated Netflix as a prominent player in the kids and family media landscape and contributed to streaming success for Ridley Jones, Ada Twist Scientist, Action Pack and other high-quality Netflix Kids series, movies and specials.
