Zotos Professional Selects CRC as Agency of Record for Better Natured®

Zotos Professional has selected CRC, a 360PR+ agency, for Better Natured®, its vegan hair care brand of at-home hair color and hair care products available at JCPenney Beauty, Amazon and BetterNatured.com.

Better Natured® provides a salon quality hair color experience for an increasing number of consumers who want to color their hair at home  providing salon-quality performance and good clean fun at home– a trend spurred by the pandemic and expected to continue with the down economy predicted in 2023.

“We’re excited to increase awareness and sales with US consumers for the innovative Better Natured® line with CRC’s help,” said Michelle Ryan, Head of Marketing, Digital and Customer Experience for Zotos Professional. “CRC brings significant expertise introducing and building beauty and personal care brands for the mass market and stood out for their combination of insights and relationships.”

CRC will be responsible for elevating and driving consumer awareness of Better Natured®’s at-home hair color, as the broader line of Better Natured® hair care offerings launched at JCPenney Beauty. 

“As more consumers look to clean beauty products for their self-care routines, we’re honored to partner with Better Natured® – a brand with roots in professional hair care and a sustainable mindset – that provides consumers with easy to use options right at home,” said Cindy Riccio, Executive Vice President and General Manager for CRC at 360PR+.

For more information about Better Natured®, visit https://betternatured.com/.

Get in touch

Hire us Join us