A journalist by training, having begun her career on the editorial staff of Rolling Stone, Sora develops social media and influencer marketing strategies through the lens of compelling storytelling and engaging content. At 360PR+, she leads a team of social media, influencer marketing and analytics specialists and partners with our earned media teams to develop fully integrated campaigns with a focus on driving impact for brands across digital platforms.

Sora brings both an in-house and agency perspective that benefits our clients, having served as Manager, Digital Content & Fan Engagement for U.S. Figure Skating and in social media and content management roles at NYC-based agencies 5W and Knightsbridge Park.

When she’s not speed-scrolling and mining the latest social media trends for our clients, you can find Sora on the ice – she’s an accomplished figure skater, tackling her Goodreads list, or walking her dog, Percy, through her NYC neighborhood!