Executive Vice President & General Manager of Three Cheers PR
Rob’s award-winning work for blue chip consumer brands has spanned food and beverage, travel, personal care, retail, automotive and other major categories. His longtime stewardship of PR for the US division of illy, Italy’s super-premium coffee leader, helped grow its café base and position the brand as coffee’s ethics leader. His winning strategy for Avis earned the brand coverage in numerous major national outlets, driving three-fold increases in enrollments and casting the brand as car rental’s leading innovator.
An expert in adult beverage marketing, Rob’s experience spans Beam Suntory, Edrington, Drizly and other major holding companies and brands. After establishing the beverage alcohol practice at 360PR+, Rob now serves in a dual-role as general manager at Three Cheers, a wholly 360-owned PR firm specializing in the category.
Prior to joining 360PR+, Rob was a partner and executive vice president at Bratskeir & Company, a mid-size NYC-based agency that was acquired by MDC Partners (now The Stagwell Group). He served on the board of PRSA-NY, the PR Council’s Agency Management Committee and on numerous industry awards programs’ judging panels.
Rob is an avid cyclist who counts multiple NYC 5–Borough Bikes Tours among his triumphs. He is currently in training (in his mind) for a 100-mile ride…somewhere.