Executive Vice President
Mike leads some of the agency’s largest clients in the automotive, travel, home goods, tech and financial services sectors.
Since joining 360PR+ in 2007, his award-winning executive storytelling and integrated campaign work has spanned clients such as loanDepot, the second largest nonbank retail mortgage lender, Trek Bicycle, Liberty Mutual home and auto insurance, Virgin Atlantic, Honeywell appliances, SimpliSafe home security, Avis Car Rental, Zipcar and Cars.com. Mike is experienced at reaching multiple consumer audiences, from DIYer and home entertainers to tech-savvy millennials and gig economy workers, and also leads clients’ thought leadership campaigns, from building executive platforms to reaching agency-setting media that moves the needle with investors, analysts and the broader business community.
Mike leads Trek’s multi-year, award-winning #GoByBike campaign, which celebrates the benefits of cycling and encourages consumers to swap one car trip weekly with a bike trip for the betterment of the planet. He also captains a number of thought leadership campaigns in the sustainability sector for such clients as BlueWave Solar and nZero, a 24/7 carbon management platform that gives corporations the accurate emissions data they need to reach net zero. With an eye for goal setting and what moves clients’ businesses, Mike has helped advance the agency’s approach to measurement with his leadership of 360’s Measurement Task Force.
Prior to joining 360PR+, Mike worked at Weber Shandwick and Arnold Worldwide. A champion of best practices, he is actively involved in PROI Worldwide and has served as a Board member for PRSA Boston. Supporting student entrepreneurship, Mike is a member of the Host Committee for the BUILD Entrepreneur Games’ Boston Chapter. In his spare time, he can be found sailing along the East Coast with his partner of 17 years.