Mackenzie is a seasoned digital strategist, having led multi-platform campaigns and end-to-end paid and organic social media strategy for 360 clients across an array of sectors.  

Her holistic approach to campaign development blends social listening, data analytics, and creative storytelling. Mackenzie holds certifications in both Google Analytics (GA4) and Meta Media Planning and is passionate about helping our teams at 360 and our clients understand and easily communicate campaign results to stakeholders at their organizations.  

Prior to 360, Mackenzie helped lead marketing initiatives at Sea Bags, where she oversaw the brand’s social strategy, managed their digital marketplace operations across the U.S. and Canada, and supported site merchandising with a focus on the highly sought-after Vintage Collection. 

Mackenzie’s a “Mainer” at heart, taking great pride in visiting her hometown of South Portland. She also loves experimenting in the kitchen (be sure to ask her about her “Soup Season Series”!).