360PR+ Parenting Practice
It Takes a Village
At 360, our expertise in reaching and engaging today’s families stems from an authentic, first-hand knowledge of parents’ pain points and joy and what’s cool with kids. That’s steeped in our team’s own experience as parents, unparalleled relationships with media, influencers and other voices and experts in the parenting village and our success for leading, trusted brands and innovators serving today’s families.
We specialize in introducing and deepening brand connections with a new generation of parents and kids, capturing the attention of busy moms and dads and a host of others in the parenting village. Our approach starts with uncovering fresh insights that form the basis for stories and activations that resonate with and excite parents, other caregivers, gift-givers, and kids. Brands need to keep it real because parents, even more than other consumers, can quickly sniff-out inauthenticity. They want to be seen and heard, not “targeted.” In short, today’s parents want to know brands get them – and at 360 we do. We even have our own MomSquad to tap for real parent insights and activations.
The Opportunity
We believe that brands today have a unique opportunity to build meaningful connections with a new generation of parents, positioning themselves as trusted resources and as partners in celebrating the many milestones and everyday moments, as well as special occasions. 360 makes brands part of the conversation and helps brands create the conversation – for parents just becoming parents, others gearing-up for family road trips and vacations, back-to-school and holiday shopping, playtime, learning time and together time.
Select Client Experience
Snapshots of Our Work
360PR+ helped Gerber Childrenswear re-establish its Onesies® Brand as the original and best-selling bodysuit for baby, celebrating Onesies’ 40th Anniversary in style. We put the Onesies’ Brand front and center with help from celeb mom Danielle Fishel of “Boy Meets World,” who was celebrating her 40th too, and a Onesies “through the decades” pack with iconic images from the ‘80s, ‘90s, 2000s and 2010s that 360 helped develop. We also told the Onesies origin story, highlighting Onesies’ all-cotton comfort, quality and durability that holds up wash after wash and the collection’s contemporary designs. With coverage by national media and a social activation that got influencers buzzing, the Onesies Brand decades pack quickly sold out and we effectively reasserted the brand’s position as the original bodysuit for baby, helping to make Onesies bodysuits the go-to essential for a whole new generation of parents and babies.
Juicy Juice needed a way to connect with parents that would differentiate the brand from other kids’ beverages, positioning it as a high-quality beverage moms can trust. Our team cooked-up a “SIRIously” fun campaign with mom and cookbook author Siri Daly to create recipes and lunch box hacks featuring Juicy Juice 100% Juice.
With a media blitz and influencer activation, our campaign got moms clicking on social and on the brand website and stirred media attention. Siri and our Juicy Juice Crew of parent influencers created 80+ pieces of content featuring the Juicy Juice brand and garnering 4 million impressions across Instagram and other social media. National media like Real Simple, Yahoo Life and Tiny Beans all covered Juicy Juice and our satellite media tour with Siri drove more than 1,500 broadcasts on regional TV stations ensuring widespread reach.
In the infant and toddler feeding aisle, Tommee Tippee was a relative newcomer and needed to make a bold statement to break through to moms and moms to be. Enter Tommee Tippee’s “Spill the Milk,” a comedic, raw and irreverent series tackling a range of hot topics, from sleep and feeding challenges to mental health. 360 produced and released a new episode of “Spill the Milk” online every week for four weeks, tapping a panel of parenting influencers to promote and engage with the series.
“Spill the Milk” quickly struck a chord with moms and media alike, attracting 438,500 views, 200,000+ other engagements and coverage that extended beyond parenting media to People, Access, TODAY.com and others. Tommee Tippee saw an increase of 84% in new visitors to the brand website and a 7% increase in Instagram followers during the campaign. Moreover, Tommee Tippee sales grew by 16.5% for the three-month period immediately following the campaign.
