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Standing Out in a Sea of Home Rentals

We keep Expedia Group’s Vrbo vacation home rental brand ever-relevant for family vacation planners by giving media they trust continually refreshed travel insights and reasons to choose home stays. At the same time, meeting the challenge of differentiating the brand and its listings from Airbnb through storytelling that appeals to Vrbo’s core family audience.    

One way has been by creating campaigns that have become tentpole annual equities. For example, we developed the brand’s first-ever trend report (now in its fifth year), which puts Vrbo and its properties front and center during prime vacation planning season in leading travel and lifestyle outlets, from Lonely Planet to Woman’s Day to PureWow.

For seasonal relevance, our news-driving promotions put Vrbo top of mind and drive consumer engagement. To jumpstart ski house bookings, our “Win the Mountain” sweepstakes offered private ski resort experiences – literally treating families and groups to exclusive use of a Utah resort, giving Travel+Leisure, Forbes and many others reason to cover, and driving over 10,000 app downloads. 

 

For more information contact 360PR+.