Director, Influencer Marketing
Boston or New York
360PR+, a leading, award-winning agency recognized for its creative work for some of the most admired brands and winning culture, is seeking a Director of Influencer Marketing to lead and continue to grow our influencer marketing practice. As one of the first agencies to bring brands and creators together, 360PR+ has a longstanding reputation for developing innovative, best-practice influencer programs and building trusted relationships with brands and creators alike.
Based in 360’s New York or Boston office, you’ll have the opportunity to direct campaigns for leading consumer brands across a variety of sectors, collaborating with client teams across the agency. The Director will serve as a senior strategic resource to clients and account teams, play an integral role in new business, and help shape the future of influencer marketing.
We are looking for an experienced influencer marketing strategist with a deep understanding of the creator ecosystem and what it takes to build exciting, effective programs from strategy through execution and measurement. The ideal candidate brings consumer brand experience at an agency.
Key Responsibilities & Experience
- Proven success developing and leading paid and earned creator programs at scale, employing a wide range of creator strategies for brands
- Deep understanding of the marketing funnel and the role influencer marketing can play at each stage, from awareness and engagement to consideration and conversion
- Clear command of social media platforms and the content formats and activation strategies that perform best across each
- Experience integrating paid media with creator content to extend reach, optimize performance and drive measurable outcomes
- Strong analytical capabilities, using data to inform strategy, establish goals and KPIs, optimize programs, and communicate results in clear and meaningful ways
- Highly proficient project manager who can mobilize teams and keep internal and client stakeholders apprised of progress and priorities
- Extensive budget-management experience, with a strong understanding of creator costs and contract negotiations
- Proven, collaborative people leader who can mentor team members, foster collaboration and build the skills and structure needed to support individual and department growth
- A champion of influencer marketing who enjoys sharing best practices regarding influencer marketing trends, emerging technologies, and FTC, CARU, COPPA and other relevant guidelines
Qualifications
- The ideal candidate will have a demonstrated focus on influencer marketing in an agency setting
- 8+ years’ experience in PR, communications and marketing with at least 3-4 years in influencer marketing and social media
- Must possess a strong business acumen, with an interest in client service and learning the nuances of multiple clients’ businesses across a range of sectors and audiences
- A persuasive communicator
- Committed to team success
Why 360PR+
360PR+ has always prioritized people, offering exciting and industry-leading benefits for employees at every stage of their careers and lives. Our comprehensive rewards package is designed to enhance overall wellbeing with high-quality medical, dental, and vision care, a 401k plan with a generous company match, ample paid time off, paid parental leave, pet parent leave, the flexibility of a hybrid work schedule, a customizable lifestyle spending account, a robust calendar of professional development, and social events that provide opportunities to form meaningful relationships with coworkers, and more special benefits and perks.
Celebrating our 25th anniversary, 360PR+ is proud to be a certified B Corporation, committed to meeting high standards for social and environmental performance and operating with transparency. To learn more about 360PR+, visit www.360PR.plus and https://www.linkedin.com/company/360prplus
