opportunity

As STIHL approached its 100th anniversary, the outdoor power equipment leader faced a significant opportunity: accelerating adoption of its new battery-powered equipment, convincing homeowners and pros that battery technology can deliver the same professional-grade power and performance as gas-powered tools.

approach

We developed an integrated campaign combining consumer and trade media education, credible third-party validation and advocacy from professional users.

At the center of our work was a series of hands-on media experiences designed to demonstrate the power and performance of STIHL’s battery-powered equipment. By putting the tools directly into journalists’ hands, we enabled them to test the technology firsthand and experience how the products performed in real-world conditions.

We supported these experiences with ongoing storytelling across influential home, lifestyle and trade media, as well as a focused awards program that gave homeowners trusted third-party proof while providing STIHL with credible, merchandisable recognition.

results

Our work contributed to double-digit revenue growth for STIHL in North America, with battery-powered products increasing from one-quarter to nearly one-third of total equipment sales.

360 doubled STIHL’s share of online voice and generated 17.1 billion earned impressions. More than one-fifth of coverage linked directly to STIHLUSA.com or retail partners, helping move homeowners from product discovery toward purchase.

We also secured honors from TIME, Popular Science, Popular Mechanics, Good Housekeeping, Forbes Vetted, Bob Vila and the Pro Tool Innovation Awards, reinforcing that STIHL’s battery-powered equipment delivers the performance consumers and professionals expect.