360PR+ Selected To Manage Public Relations Services For Skin Creative Division at BIC
360PR+ has been selected to manage public relations for the Skin Creative product division at consumer goods company BIC. Currently, the division includes a portfolio of innovative and diverse skin art products, including body art marker brand BodyMark, temporary tattoo brand Inkbox, and temporary tattoo brand Tattly. 360PR+ will lead PR planning, proactive news bureau, tentpole activations and new product launches, measurement, ongoing strategic counsel, and account management for the division.
“360PR+’s impressive experience in the beauty and accessory industries, and deep expertise with reaching Gen Z, makes them an excellent fit for our Skin Creative brands,” said Anna Ritchie, Global Business Director, BodyMark. “With 360PR+’s insight and strategic guidance, we look forward to delivering killer PR campaigns that build authentic connections with a new generation of consumers who appreciate the freedom and flexibility our temporary skin art products provide.”
Almost 30% of the U.S. population has real tattoos. Now more than ever, consumers of all ages are using their body as a canvas of self-expression, whether attending events, parties and festivals or getting ready for everyday outings. Consumers today crave newness, desire creative freedom and embody authenticity. Unlocking the body as a canvas, BIC’s skin creative brand offerings are setting the standard for the semi-permanent tattoo market to cater to Gen Z and younger generations who are more interested in self-expression, but who may not want the commitment of a permanent tattoo.
“We’re excited to kick off our partnership with the BIC Skin Creative team, just in time for festival and concert season when so many look to celebrate their individuality,” commented Cindy Riccio, Executive Vice President and General Manager for CRC at 360PR+. “We’re looking forward to helping BIC further its leadership in the creative skin category, introducing their wonderfully inspiring BodyMark, InkBox and Tattly offerings.”