Caitlin Melnick

Senior Vice President

Caitlin Melnick is exactly the PR person you want in your corner: she sets the bar high and always delivers, no matter the challenge. She’s equally adept at delivering the big “hit” and minding the details, recognizing it all matters.

A 360 veteran, Caitlin’s led numerous high-profile launches for clients with a focus on children’s media, education, entertainment and publishing. That’s included work with PBS KIDS (she’s a PBS KID at heart!), Warner Bros. Interactive Entertainment, Nintendo of America and National Geographic Channel. In addition to landing feature coverage that position clients as innovators, Caitlin has cultivated relationships with a wide array of digital influencers and has keen insight to how to build and sustain effective influencer marketing programs. She’s spoken on that very topic at forums such as Mom 2.0.

From big screens to small ones, the living room to the kitchen, Caitlin has also led holiday-focused campaigns for clients such as Dancing Deer and Kaufmann Mercantile, the Brooklyn-based purveyor of home goods. Her work for Kaufmann and Ninja Kitchen has been recognized with North American SABRE Awards.