Senior Vice President, Head of Content Innovation & Integration
George heads up the agency’s digital and creative teams. As a former journalist, George believes in the power of multimedia storytelling as a way for brands to engage directly with their customers, other stakeholders, and the media. He helps clients make sense of the ever-changing world of digital communications and how to successfully integrate content into marketing and communications programs.
Prior to joining 360PR+, George launched a special live video unit as a General Manager and Executive Producer at Matter Communications. Previously, he was an Executive Vice President of Integrated Media at Weber Shandwick, where is also co-founded GoLive, Weber Shandwick’s award-winning live broadcast unit that produced hundreds of TV-quality live broadcasts for dozens of brands.
George has partnered with a wide array of clients including HMH, Nasoya, Sagamore Spirit, Ocean Spray, Maine Lobster and Harvard University. George’s client work has won numerous industry awards, including Tellys, Sabres, Silver Anvils and the United Nations Grand Award for Excellence in Communications.
When he’s not working for clients, George enjoys cycling, reading and writing, and traveling with his family.