George F. Snell III

SVP, Head of Content Innovation & Integration

George heads up the agency’s digital and creative teams. He is a big believer in the power of storytelling as a way for brands to engage with their customers. He is responsible for helping clients integrate the ideas that drive their earned media through content creation and digital distribution in a way that provides shared value for both the client and their stakeholders.

Prior to joining 360PR+, George helped Matter Communications launch a special live video unit as a General Manager and Executive Producer. Previously, he was an Executive Vice President of Integrated Media at Weber Shandwick where he worked with a diverse array of brand including Harvard University, Ocean Spray, Staples and the Boston Marathon. While at Weber, George co-founded and co-led GoLive, an award-winning live broadcast unit, that produced more than 120 TV-quality broadcasts to a total audience of more than 7 million people. George and the GoLive unit produced branded live shows for brands such as M.I.T., Honeywell, TIAA, and the Sundance Film Festival. George specialized in integrating and distributing brand content  across multiple digital and social platforms.

George is a former journalist who brings the instincts for uncovering a powerful story to his work for clients. George’s client work has won numerous industry awards, including Tellys, Sabres, Silver Anvils and the United Nations Grand Award for Excellence in Communications.

When he’s not working for clients, George enjoys cycling, reading and writing, and spending time with his wife and three daughters.