Executive Vice President, General Manager of CRC
Cindy Riccio serves as an Executive Vice President in 360PR+’s New York office and General Manager for CRC, a 360PR+ agency.
Cindy previously served as President and Founder of CRC Inc, an award-winning, certified woman-owned PR and digital marketing agency based in New York, with special expertise in fashion and beauty, luxury brands, personal care, health and wellness, and food and beverage. Riccio launched CRC following a longstanding career with leading Fortune 500 companies and agencies.
With a passion for using the magic of storytelling to spark conversation and cultivate consumers’ love of brands, Cindy has worked with apparel, accessory and childrenswear clients including Joules, Hanesbrands, Kenneth Cole, DKNY, Hanes Hosiery, Ted Baker and Champion. Prior to opening the doors to CRC in 2007, Cindy served as vice president of PR at Hanesbrands and was director of communications and advertising at L’OREAL for Matrix professional haircare.
A graduate of New York University with a B.A. degree in journalism and communications and a special concentration in public relations, Cindy is a member of the Public Relations Society of America, Women in Communications, Advertising Women of New York, The Fashion Group International and Cosmetic Executive Women. In 2019, Cindy was honored as one of PR News’ Top Women in PR.