Helping Active Adults
Do More of What They Love

opportunity

As the concept of proactive wellbeing gains momentum, franchise brand Restore Hyper Wellness tapped 360 to introduce the brand and its wellness services, ranging from cryotherapy to infrared sauna and red-light therapy, to active adults across the country.

approach

Focusing on new Restore locations, we engaged media and influencers in 30+ local markets (Atlanta, Baltimore, Birmingham, Houston, Philadelphia, Princeton, NJ, and Washington, DC, among others) to offer an immersive Restore experience – helping them learn, first-hand, about the benefits of proactive wellness and seeing Restore’s professional technicians in action.

results

The impact of our efforts reverberated across the wellness landscape as coverage of Restore Hyper Wellness’ new locations saturated hyper-local media channels, reaching consumers living in close proximity to a Restore location. Feature articles and TV interviews illuminated Restore’s  transformative services. Local studio owners, often featured in the coverage, saw immediate impact as consumers contacted them to learn more.