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Game On With Millennial Parents!

Popular with core gamers, Nintendo sought to increase relevance with a wider, more mainstream audience of millennial parents. To make Nintendo the family entertainment go-to, we went straight to the source: giving hundreds of the most influential families a hands-on experience with the new Nintendo Switch and a wide variety of game titles via working parent lunch breaks, experiential events at the Nintendo NY store, a special VIP visit for top influencers to Nintendo HQ, mall events and more.

Our always-on influencer program has delivered a continual stream of recommendations about the Nintendo Switch on blogs, IG, Facebook and other channels trafficked by millennial parents, with nearly 1,400 posts and an aggregate reach of 48 Million, all driving engagement and purchase.

Sustaining momentum and positioning Nintendo at the center of STEM learning, we launched Nintendo’s first-ever classroom program. With the goal of enrolling 100 schools across the US, we drove an 700+ applications from teachers around the country vying to participate. Media such as CNN, USA Today and Mashable lauded Nintendo for the initiative and our network of Ambassadors amplified the news across their social channels.

For more information contact 360PR+.