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Simplifying Workouts with Wearable Tech

360PR+ placed Jabra at the center of the red-hot wearables category, launching new wireless earbuds – Sport Pulse – with a built-in heart rate monitor.

  • Engaged health-conscious men and women to “cut the cord,” positioning the Jabra Sport Pulse as the wireless solution to help simplify workouts.
  • We introduced and educated influential fitness and consumer lifestyle media about the Sport Pulse via an experiential event for media at BFX Studios in Manhattan.
  • Leveraged Jabra’s presence at Outdoor Retailer to earn additional coverage and endorsements for the Sport Pulse from influential media and bloggers.
  • Extended reach beyond fitness and lifestyle media to top-tier tech outlets by spotlighting Jabra’s pedigree in developing high-quality audio solutions – with the Sport Pulse as the latest brand innovation.


Our campaign earned a prominent place for the Jabra Sport Pulse in hundreds of fitness, lifestyle and tech media, reaching 600 million and driving consumers to Jabra.com to learn more and purchase.


“The only gadget you need in your gym bag.” – Maxim

“Get your workout analyzed like a pro – minus the lab and the crazy wires.” – Shape

“Crisp, clear sound quality… seamlessly measured [heart rate]” – Good Housekeeping

“Very convenient and compact. Ingeniously putting a heart-rate chest-strap in your ear.” – Los Angeles Times

“sick sounding wireless ‘phones” – Women’s Health

“Get coached, play tunes, record your workout data – it’s enough to make you question the fitness-watch paradigm.” – Axie Navas, Sr. Gear Editor Outside


For more information contact 360PR+