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AMERICA’S SWEATIEST CITIES

 

OPPORTUNITY

To heat-up interest in Honeywell Fans in time for summer, 360PR+ conceived and released the first-ever “America’s Sweatiest Cities” list, with US cities from coast to coast earning the dubious honor and setting up a storm of coverage and conversation.

 

APPROACH

We commissioned custom research that illuminated just how serious a problem every day sweat is for most of us. The “Sweat Factor” survey results, along with our “Sweatiest Cities” list, which brought credible science to the subject of sweat, gave us the calling card we needed to break through to media and consumers.

Just in time for summer, Honeywell came to the rescue. We seeded the Honeywell Turbo on the Go fans and told our story through mayors of cities earning the dubious “sweatiest” honor, athletes, TV weather personalities and other media.

RESULTS

Honeywell’s “Sweatiest Cities” campaign provided a compelling platform and unique content to fuel media coverage.

We secured 219 original articles, with a reach of 500 million and high engagement with stories that appeared online. Conversation about Honeywell Fans far surpassed that of its two key competitors, Holmes and Lasko, and searches for “Honeywell Fans” on Google increased by 9% YOY during the summer months.

 

For more information contact 360PR+.