Untitled Document

High-Proof Data Storytelling Drives Potent Growth

360 has been central to Drizly’s rise to the world’s biggest online adult beverage marketplace by making – and keeping – it top of mind, even as startups and retail behemoths jockey for space in a hotter-than-ever category.

We engage the brand’s core millennial (and aging-up Gen Z) target by creatively harnessing Drizly’s data and zeroing in on insights into shopping behavior and fast-emerging trends like the hard seltzer boom – generating regular coverage from highest-influence consumer outlets like Men’s Journal and business bibles (critical for Drizly’s retail partner recruitment) like Bloomberg Businessweek.

Our work consistently puts Drizly at the center of news- and sales-making moments like the Super Bowl, Cinco de Mayo and Fourth of July. Recurring campaigns we’ve developed, like Drizly’s Guide to BYOB Restaurants, and Drizly’s Independent Retailer Report, drive incremental coverage and position the brand as an adult beverage expert for consumers and retailers alike.

Over 360’s four-year tenure, downloads and gross sales have broken records annually (1.5B impressions in 2019 alone - critical to supporting Drizly’s successful drive to double the number of retailers on the platform).

 

For more information contact 360PR+.