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can-it forward day

 

OPPORTUNITY

With an aging consumer base, Jarden Home Brands Ball brand needed a makeover – one that would connect it to a new generation of consumers who wanted to eat better and were gardening in increasing numbers.
 

APPROACH

We created a catalyst, now-annual event – Can-It Forward Day – leveraging veteran canners, the country’s top chefs and other foodie influencers to introduce a new generation of consumers to the benefits of fresh-preserving garden produce and much more.

Our content-centric approach  focused on an all-day live stream as both buzzworthy stunt and education tool. We built buzz for weeks leading into Can-It Forward Day on Pinterest and Facebook and teed-up 100 unpaid influencers to host canning parties the day of, tuning into and sharing our livestream with their audiences.

 

RESULTS

We fueled massive awareness that made Can-It Forward Day campaign the #1 sales driver for the brand.

Clicking from campaign content, visitors spent 33% more time on the site, making 36% more transactions, and retailers sold out of Ball canning products surrounding Can-It Forward Day –and upped their orders the following year.

 

For more information contact 360PR+.