Introducing Emma
the Entomologist to
National Media

opportunity

The parent company of leading home service franchise brands, Authority Brands tapped 360 to grow awareness among homeowners for two of its largest franchise companies – Monster Tree Service and Mosquito Squad.

approach

Tapping into Monster Tree Service’s and Mosquito Squad’s network of professional arborists and entomologists, we introduced “Emma the Entomologist” and regional arborists as expert resources and spokespeople, generating regional and national media opportunities and establishing each brand as the leader in their respective category.

results

We were strong out of the backyard gate, landing coverage of Monster Tree Service and Mosquito Squad in national media reaching homeowners, including USA Today, Reader’s Digest, Men’s Journal, Martha Stewart Living, and House Beautiful. Moreover, we’ve established the brands’ in-house experts as media go-tos for national and regional outlets, sustaining and continuing to build brand visibility as we enter Year 2.