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BlogHer Health Casts Light on Influencers and Brands Using Platforms for Good

Recently over one thousand bloggers, influencers and content creators gathered in Los Angeles for the second annual #BlogHer Health Summit, an event to empower women to find their voices, turn their passions into content and strengthen the community of female entrepreneurs. Though speakers represented diverse passions and expertise, they each expressed a strong sense of responsibility for using their prominence and social media platforms for good.

The event’s keynote speaker, actress and activist Alyssa Milano, set the tone by sharing how she is working to advance conversations about historically taboo topics, such as reproductive health. Lee Tilghman, wellness writer behind the blog and Instagram account Lee From America, spoke candidly about her PCOS diagnosis alongside actress Jaime King, who are both using their platforms to empower women by having honest conversations about their personal health journeys. Keech Combe Shetty, CEO of Vagisil, a prominent event sponsor, announced the launch of Vagisil’s “Generations of Shameless” campaign, which encourages women from different generations to learn from each other and break the stigma surrounding female sexual health.

From our own experience at 360PR+, there is a real opportunity for brands to use their platforms for good – and many already are. Recently, TIAA enlisted our help launching a first-of-its-kind resource for women experiencing divorce. As a company with a long and proud history of advancing the financial health of women, TIAA brings the authentic passion and expert knowledge to help women navigating the different stages of divorce. In addition to TIAA’s own experts, we enlisted several women to share their divorce stories, so others can learn from them. You can see those on TIAA.org here.

Stonyfield Organic has long used the power of its brand to create positive change in our communities. Its latest initiative, #PlayFree, focuses on removing pesticides from kids’ playing fields. On behalf of Stonyfield, we enlisted Parks and Recreation star Adam Scott for a PSA and related education effort to spread the word about #PlayFree. “Like most parents, I honestly didn’t have any idea that potentially dangerous chemicals are being sprayed every day on many parks across the country,” commented Scott. “I’m happy to lend my voice to inspire others to learn more and get involved in their communities and own backyards.”

We all win when celebrities and other influencers, brands and their agencies recognize the opportunity to advance issues important to the audiences we reach—and don’t just reach, but ultimately serve.

 

A member of the 360PR+ Food & Beverage Team, Danielle Judson is also a registered dietitian.