George Snell named Head of Content Innovation

360PR+ Adds George Snell as Head of Content Innovation + Integration

Newly created role reflects agency’s prioritization of ideas and content as driver of holistic approach for clients across range of sectors

Kicking off the New Year, 360PR+ has named George F. Snell III to the newly created position of Head of Content Innovation and Integration, leading the agency’s team of content creators and digital strategists and collaborating with client teams across the organization.

Snell is a seasoned agency leader, having served as EVP, Integrated Media Strategy at Weber Shandwick, where he co-founded the award-winning GoLive broadcast unit and oversaw the development of digital and social media strategy, content creation and distribution with a team of digital media strategists, graphic designers, video producers and writers. One of the areas of focus in his 10+ years at Weber was creating content that powered not only social media, but earned media. He’s helped John Hancock, Maine Lobster, Ocean Spray, IBM, Sonos, Liberty Mutual and many others tell their stories in new ways and new places.

In addition to his time at Weber, Snell launched the strategic content unit at Matter Communications in Boston, where he also worked for Racepoint Global. Snell began his career as a journalist.

“George knows that a good story knows no boundaries today and he brings expertise in developing and distributing stories in ways that maximize reach and engagement,” said 360PR+ CEO Laura Tomasetti. “It’s our job to create stories that are so good they earn attention organically – stories steeped in thinking that’s worthy of integrated support across the array of channels, primarily digital, that our clients’ customers are using every day.”

“I’m very excited to join the innovative team at 360PR+,” Snell said. “360PR+ understands that consumers live in a world of content overload and have become protective of their most valuable commodity: their attention. It’s our job to use our expertise in earned media to help clients integrate earned ideas into their digital and social channels so they become more relevant and effective in communicating directly with their stakeholders. By using creative storytelling, we can help clients get more out of their existing and emerging digital platforms.”

Celebrating its 20th anniversary in 2021, 360PR+ is an award-winning, creative, independent agency recognized for its bold, headline-making and business-driving campaigns for some of the most trusted global brands and forward-thinking marketplace challengers. 360PR+ clients include ADT, America’s Test Kitchen, Bright Horizons Family Solutions, Hasbro, Houghton Mifflin Harcourt Co., Nintendo of America, illy caffé, Jelly Belly, Pete & Gerry’s Organic Eggs, Silver Hills Bakery, Drizly, Mass. Bay Brewing Co., Sagamore Spirit, The Rockport Company, Trek Bicycle, Vrbo and Zipcar, among others. 360PR+ is a partner in PROI Worldwide, bringing clients expertise in 100+ cities globally. For more, visit

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