Victoria leads the agency’s food and beverage practice with a focus on brands that promote healthy living. Her work spans every aisle of the grocery store and puts her and her team in close contact with leading food influencers – journalists, chefs, nutritionists, bloggers and more. That enables Victoria to spot and translate emergent consumer food and healthy living trends to opportunities – news and otherwise – for her clients.
Victoria’s creative work – which has produced campaigns such as Ball® Can-It Forward Day, Stonyfield Cheat On Greek, Peapod Fill Your Fridge and Krusteaz Breakfast Night – has been recognized as the PR industry’s very best, driving tangible sales outcomes for clients.
Prior to joining 360 in 2008, Victoria was on the PR team at Mullen, working with clients like Panera Bread. She also worked at Conventures, a leading event management firm, where she managed publicity for high-profile events such as the Copa Coca-Cola youth soccer tournament.