Rob is our senior guy on the ground at 360PR's New York office, and leads the creative development of client programs agency-wide. His work with blue chip consumer brands has spanned food and beverage, spirits, personal care, retail, automotive and other major categories. He is expert in adult beverage marketing, with experience spanning Beam Worldwide and Halewood, the UK’s leading independent spirits company, among his global client work. Rob’s longtime stewardship of PR for the US division of illy, Italy’s super-premium coffee leader, has helped grow its café base and position the brand as coffee’s ethics leader. His winning strategy for Avis earned the brand coverage in numerous major national outlets, driving three-fold increases in enrollments and casting the brand as car rental’s leading innovator.
Prior to joining 360PR, Rob was Executive Vice President and partner at Bratskeir & Company, a mid-size NYC-based agency that was acquired by MDC Partners. He serves on board of PRSA-NY, and previously served on the PR Council’s Agency Management Committee.