For over a decade, Mike has led successful, award-winning integrated campaigns for both heritage and challenger brands in the home, tech, travel, pet and publishing sectors. Since joining 360PR in 2007, Mike has developed numerous consumer technology campaigns, including Liberty Mutual Insurance’s first in-car software with Subaru of America that encourages safer driving, and Avis’ industry-first technology that gives full control and transparency to the customer throughout the rental car experience. His passion for home design and DIY has also inspired work for such clients as Cree LED lighting and Honeywell portable appliances. He created the multi-year “America’s Coziest Cities” initiative for Honeywell heaters, which taps environmental experts to define what makes a home “cozy” in winter, generating targeted consumer lifestyle coverage on Good Housekeeping, This Old House, Elle Décor, House Beautiful, The Weather Channel, Accuweather and more.
Prior to joining 360PR, Mike worked at Weber Shandwick, where he was nominated for PRWeek’s Young Professional of the Year for his work on Ocean Spray’s “Bogs Across America” campaign, CVS/pharmacy, and Staples. Mike has served on the board of the Public Relations Society of America’s Boston chapter, overseeing educational programming. Mike has also spoken at the PROI Worldwide Global Summit and is the agency's representative in the PROI Consumer Group. In his spare time, weather permitting, he can be found sailing around the Boston Harbor, Cape Cod + Islands.