Before opening our Washington office, Caitlin, a native Washingtonian, spent three years soaking up the 360PR culture at our Boston headquarters. Caitlin has led a number of successful 360 client programs, including launching Blue Chair Bay Rum’s “Blogtender Nation” and “Crabbie’s Rules” to elevate awareness of Crabbie’s as the original alcoholic ginger beer with tastemakers, media and digitally. Her work for another UK brand, Virgin Atlantic, includes high-profile events and media for Virgin’s Business is an Adventure series.
Caitlin began her career in fashion and beauty PR in New York City, working on the Global PR team at Coty Prestige, where she launched celebrity fragrances with Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker. At 360, she’s leveraged her relationships with fashion and beauty influencers for the venerable VO5 Salon Series, re-launching the brand and lifting sales with our Anti-Frizz Month campaign.
Caitlin also spent time at Rogers + Cowan in New York, contributing to campaigns for Luxottica, Origins and David Babaii for WildAid.