Today’s hyper-parenting culture has many new moms inundated with information and advice. To break through to all of those advice-weary parents, Tommee Tippee set out to engage moms in a judgement-free, fun and supportive way. Tommee Tippee #ParentOn was born. The campaign’s message was simple: when it comes to making parenting decisions, forget Google, your
360 Public Relations developed a strategy to create widespread awareness and sharing of #ParentOn and, in the process, initiated opportunities for more meaningful engagement between Tommee Tippee,
The #ParentOn social media campaign drove the highest levels of engagement and fan growth across Tommee Tippee social pages in the brand’s social media history (5 years). The campaign garnered nearly 200,000 engagements, 16.8 million impressions, and 4.3K hashtag uses across social media channels, resulting in a 10.5% increase in community size. Additionally, organic usage of the hashtag has continued beyond the initial launch phase, becoming a regular component of many of our fans’ parent-related social media posts. Moreover, we made Tommee Tippee memorable for the right reasons with influencers and millions of moms across the U.S.