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Safety 1st Parent Victory Tour

A common pain point for parents is the constant need for an extra set of hands – especially when trying to open a stroller and hold baby. With that in mind, Safety 1st developed the Step and Go, a hands-free, foot-operated stroller. Positioning the Step and Go as a win for every parent, we created the “Safety 1st Parent Victory Tour.”

OUR APPROACH

We charted a strategic course of events, taking the Step and Go stroller to where moms were already gathering, providing more than 10,000 new and expecting parents an opportunity to test out the stroller first-hand. Extending reach to parents across the country, we incorporated a social media vending machine at each tour stop to encourage parents and bloggers to interact with the Step and Go and to make it easy to share their own everyday parenting victories using the #StepandGoParent hashtag.

 

THE RESULTS

During the short six-week campaign we spurred 13,617 branded social posts and secured 237 organic, unpaid, positive online reviews, including reviews where they mattered most – on retailer websites resulting in more than 53 million mom-to-mom impressions by influencer and everyday moms for the Safety 1st Step and Go stroller. In addition, the exclusive launch retailer partner took on additional inventory by adding new color offerings.

 

For more information contact 360PR+.