After 360PR+ brokered the deal that would bring Rachel Zoe’s singular design talent to Quinny + Maxi-Cosi, the high-style sister brands of car seats and strollers, it was finally showtime. The collection was ready to roll into retail, after 18 months
We turned the collection’s launch event from a moment in time into an integrated campaign, parlaying less than a day of Zoe’s time into results and conversation with lasting resonance in parenting, lifestyle and fashion circles alike. Working hand-in-glove with Zoe’s team, we transformed the Gramercy Park Hotel’s rooftop into a très-chic fashion presentation, models styled with Rachel Zoe x Quinny + Maxi-Cosi gear. Video captured through the campaign would be custom-edited as
The day of the collection launch, Rachel Zoe x Quinny + Maxi-Cosi sold out on Nordstrom.com, which experienced 100 times its typical maternity section traffic, driven by feature coverage by InStyle, People, PopSugar, WWD and other style arbiters, much of it
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