360PR helped Hasbro’s Wizards of the Coast launch Magic: The Gathering® video game series into the billion-dollar mobile gaming category, across iOS,
Leveraging our relationships with influential journalists who cover the video game industry, 360PR brought to life the story behind the world’s best strategy game’s move onto mobile platforms, highlighting its rich art, deep storyline and captivating gameplay mechanics.
Influencers were given exclusive demos, behind-the-scenes interviews with the R&D team, and VIP access to the brand’s annual player appreciation party leading up to launch. The campaign was highly successful in generating coverage stemming from gaming industry events like E3 and PAX and, most important, activating game players and driving downloads for Magic: The Gathering across new mobile platforms.
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