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MAD ABOUT MAD MAX

360PR+ helped Warner Bros. launch Mad Max, spotlighting the original storyline, characters and car combat to make this AAA game release a chart-topping success. Our challenge was to excite a younger, game-playing demographic – 18-24-year-olds who didn’t grow up on the original Mad Max movies. We also needed to ensure the Mad Max video game had real street cred on its own, standing apart from the theatrical release.


   

THE RESULTS

Leveraging our relationships with the most influential gaming journalists, we created a drumbeat of coverage leading into launch with a series of positive reviews and articles – 1,600 of them, reaching 3 billion consumers across enthusiast and mass-market media, blogs and forums. 360PR+ negotiated an exclusive 8-page cover story with Game Informer, the official publication of key retail partner GameStop. Our team booked a livestream tour and we leveraged events such as Gamescom, E3 and San Diego Comic Con to showcase the game’s high-adrenaline action to media – and their readers – in real time. Our efforts helped make Warner Bros.’ Mad Max one of the most anticipated games of the year and a sales success.

 

For more information contact 360PR+.