Let It Fly brand platform and Business is an Adventure series among priorities as Virgin Atlantic amps-up communication in U.S. hub markets
BOSTON, August 8, 2016 – Virgin Atlantic, the UK-based airline founded by entrepreneur Sir Richard Branson, has selected 360 Public Relations as its U.S. PR agency of record. Working alongside the carrier’s U.S. marketing team, 360PR will develop and execute programming to support Virgin Atlantic’s global Let It Fly brand platform with a focus on business travelers in key U.S. markets, including Boston, Chicago, Los Angeles, New York, San Francisco and Washington D.C.
“In 360PR we’ve found an agency partner with an entrepreneurial spirit, one that thinks big and minds the details for their clients just as we strive to do every day for our customers,” said Lisette Kwong, Head of Corporate Affairs and Communications for North America at Virgin Atlantic. “At Virgin Atlantic, we’re focused on delivering an experience that consistently delights our customers in new and innovative ways, and does so with our signature flair. 360PR is helping us communicate that with creative and unexpected programming both on the ground and in the air.”
As part of 360PR’s work, the agency will be supporting Virgin Atlantic’s Business is an Adventure campaign that aims to inspire business travelers to make their business journeys epic. 360PR is handling influencer activation, among other communications, surrounding the series of Business is an Adventures entrepreneur events, headlined by Sir Richard Branson, along with notable business leaders local to each market. The agency will also be charged with driving creative PR and social initiatives that demonstrate how the airline goes above and beyond to deliver unforgettable experiences for its customers – from its unique Clubhouses, to its innovative onboard products and award-winning service.
“Like a new generation of entrepreneurs, Virgin Atlantic boldly challenges the status quo, making air travel exciting, rewarding and just plain fun,” commented 360PR CEO Laura Tomasetti. “We’re honored to work as an extension of the Virgin Atlantic team to demonstrate the superiority of the Virgin Atlantic product, and compel more business and leisure travelers to take advantage of that amazing experience.”
Virgin Atlantic was founded by entrepreneur Sir Richard Branson 30 years ago after he decided the UK aviation industry needed shaking up and style injected back into it. On 22nd June 1984, Virgin Atlantic's inaugural flight to Newark took place on an aircraft filled with personal friends, celebrities and the media.
The airline has pioneered a range of innovations setting new standards of service. For example, Virgin Atlantic was the first airline to introduce the Premium Economy product, include a bar in every aircraft for Upper Class customers, offer seatback TVs on every seat in every cabin, develop a fully flatbed seat and fly a commercial aircraft on biofuels. Despite Virgin Atlantic’s growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation.
Today, Virgin Atlantic flies to 33 destinations worldwide, including locations across the United States, the Caribbean, Africa, the Middle East and Asia. Virgin Atlantic currently has a fleet of 39 aircraft, which is comprised of Boeing 747s, Boeing 787s, Airbus A340-600s and A330-300s.
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