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360pr’s Laura Tomasetti Named To PRWeek’s Champions Of PR

PRWeek sent out a call to nominate women, whether senior leaders or account executives, who represent the gold standard in the industry. From more than 200 stellar nominations, this list represents a group that consistently sets the bar higher within the practice of PR and through their philanthropic efforts. Laura Tomasetti, CEO of 360 Public Relations was named one of 36 true Champions of PR.

Tomasetti began her 25-year PR career at global agencies in Washington, D.C., and launched 360 Public Relations in 2001. In between she served as Vice President of Public Relations for a division of Hasbro, overseeing PR for the launch of the first digital versions of many of Hasbro’s largest brands, and as Director of Marketing and Public Relations for one of Boston’s leading arts institutions, the Isabella Stewart Gardener Museum, she helped the museum prepare for its centennial celebration.

Tomasetti has built one of the most exciting next-generation consumer PR agencies in the country, attracting an enviable client roster of some of the most recognizable consumer brands while creating an environment that’s deeply committed to growing and rewarding staff. 360PR has been named an Agency of the Year (The Holmes Report 2011; 2012 PRWeek finalist) and Best Place to Work (PRWeek 2013, Boston Business Journal, 2014), and one of Massachusetts’ Top Women-Led Businesses (The Commonwealth Institute). 360PR has grown to 50 employees across four U.S. offices, with affiliates in 60 countries through PROI, the largest global partnership of independent PR firms.

Tomasetti has a special passion for helping organizations that support women and children. She has served on the Board of Directors for The Women’s Lunch, a daytime shelter for women in Boston, and is a founding supporter of Room to Grow Boston, which focuses on improving the lives of children born into poverty. Laura is also a volunteer for the Girl Scouts of Eastern Mass., leading her daughter’s troop in their Boston neighborhood of Beacon Hill/Back Bay in a variety of community-service initiatives.

Tomasetti is an active member of the PR Council, having served on the Board of Directors and Executive Committee, and currently serves on the Council’s Membership Committee. She’s also 360PR’s liaison to PROI Worldwide and a longtime member and supporter of the Publicity Club of New England and Boston Women Communicators.

Tomasetti raises the game of everyone in her orbit: her staff, her clients, and her industry writ large. She leads by positive example as a rule, with seemingly unlimited energy, time for anyone who needs it, and the utmost respect for everyone, regardless of title or years of experience. She deeply believes in the power of PR to move businesses and agendas (having done so herself many times) and makes believers of her team.

360PR never had to remake itself as an “integrated shop” because Laura founded the agency with a bigger-picture marketer’s approach to PR in 2001, in which media relations would be a key, but far from the only, discipline to help meet clients’ objectives. She championed and led influencer campaigns before the term was coined, starting from taking a programmatic approach to blogger partnerships in the mid-2000s, identifying and leveraging preexisting fan communities, and making social media and digital design in-house offerings, when agencies many times 360PR’s size hadn’t yet made those moves.

Further, Tomasetti has been pivotal in transforming Boston’s reputation as primarily a hub for tech PR to a center of excellence for consumer PR — a place where major national companies and brands know they can find the best in creativity, strategic discipline, and results that the profession has to offer.

Read the complete article on PRWeek.

For more information contact 360PR+.