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Digital Manager

 

OPPORTUNITY FOR A STRATEGIC THINKING DIGITAL MANAGER IN OUR BOSTON OFFICE

A next-generation agency, 360PR+ blurs the lines between PR, digital and social, creating impacts that extend across an array of channels online and off. From stand-up-and-take-notice news moments, influencer marketing and thought-leader editorial, to social activations and digital content that gets people talking. As a result, we’ve been recognized as one of the most creative agencies globally. At the core of what we do is our people, who are among the most talented across PR and digital sectors. Our focus on people has led to 360PR+ being recognized multiple times as a Best Place to Work. Now, we have an opportunity to add to our Boston team and we’d love to hear from YOU if you are passionate, like we are, about building brands, all things media, client service and team work.  

 

POSITION OVERVIEW

We are looking for an advanced digital/social team member with demonstrated experience leading the daily activities of junior digital staff, driving higher-level thinking for client account teams, and a growing ability to help improve digital team processes and operations. A successful candidate will have a strong knowledge of the major social platforms; a solid understanding of third-party digital distribution and content channels; and senior level experience using tracking tools, such as Google Analytics, to aggregate cross channel data and develop meaningful insights, measurement and performance reports. An experienced content strategist, this candidate is capable of mapping a long-term content approach back to client goals and supervising the planning, drafting, development and execution of digital content calendars. The ideal candidate has exceptional attention to detail, the ability to balance shifting priorities and a polished verbal and written presentation style. 

Reporting to the Vice President of Digital Services, this role will assist in leading digital account teams, overseeing the work of junior staff members, balancing skillsets and workloads and tackling the client challenges. Specific responsibilities will include:

  • Collaborating with media, creative and tech teams to concept ideas for client and new business campaigns, ensuring digital thinking is included from the beginning on all projects
  • Partnering with junior team members to pull key insights from social chatter, industry trends and competitive research, and quickly translating that knowledge into meaningful strategy insights
  • Managing the business side of client relationships, writing quality SOWs, budgeting for campaigns, and regularly tracking resource usage and utilization in comparison to budgets/scopes
  • Driving the development of creative briefs, and managing the strategy side of the content production process in conjunction with Creative Services team members
  • Developing recommendations for and executing on paid digital opportunities across social media, third-party distribution networks, media integrations
  • Leading consumer targeting and performance measurement activities across paid, owned and earned activities
  • Managing non-social web and digital platforms, such as microsites and landing pages, and managing development partners as they build, edit, update and maintain client deliverables
  • Leading digital vendor relationships, aiding account teams and junior digital staff in selecting the right partner for the right campaigns and constantly maintaining our rolodex of qualified, cutting-edge partners
  • Championing the latest in digital technology, updating internal team members and clients on new hardware, software, and platform opportunities and identifying opportunities to use these tools/offerings
  • Working with Google Analytics and tracking mechanisms such as conversion pixels and UTM codes, and regularly implements these tools to track the performance of client campaigns

 

REQUIREMENTS

  • 4+ years of digital media experience, preferably in an agency setting, with proven success leading digital campaigns and managing junior staff
  • Bachelor’s degree, preferably in related field of study: Marketing, Communications, PR
  • In-depth knowledge of social media platforms and digital management tools including, but not limited to, Facebook Business Manager, Twitter Ads Manager, Google AdWords, Google Analytics and Sprinklr
  • Experience with tracking mechanisms such as conversion pixels and UTM codes, and regularly implements these tools to track the performance of client campaigns
  • Proven ability to meet deadlines and manage multiple projects simultaneously
  • Self-starter attitude with the ability to quickly learn new platforms, tools and processes

  

To apply, please send an email outlining your relevant experience, along with resume or LinkedIn profile to Employee Engagement Manager Melissa Perroni. 360PR+ offers a competitive compensation package and a winning All In culture, one that enables team members to thrive. For more, visit www.360PR.plus.

360PR+ is an Equal Opportunity Employer.


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